{"id":113060,"date":"2026-04-08T10:31:11","date_gmt":"2026-04-08T10:31:11","guid":{"rendered":"https:\/\/mardinhaberyolu.com\/?p=113060"},"modified":"2026-04-08T10:31:11","modified_gmt":"2026-04-08T10:31:11","slug":"dijitallesme-mardinin-kaderini-degistirecek-stratejik-bir-firsattir","status":"publish","type":"post","link":"https:\/\/mardinhaberyolu.com\/?p=113060","title":{"rendered":"\u201cDijitalle\u015fme, Mardin\u2019in kaderini de\u011fi\u015ftirecek stratejik bir f\u0131rsatt\u0131r\u201d"},"content":{"rendered":"

T\u00fcrkiye Odalar ve Borsalar Birli\u011fi\u2019nin himayelerinde Mardin Ticaret ve Sanayi Odas\u0131\u2019n\u0131n ev sahipli\u011finde \u0130\u015fTurkcell, DenizBank, Paycell, Hepsiburada, ve LOGO Yaz\u0131l\u0131m\u0131n katk\u0131lar\u0131yla organize edilen Ak\u0131ll\u0131 KOB\u0130 Mardin Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131 Mardin\u2019de ger\u00e7ekle\u015ftirildi. Mardin Artuklu \u00dcniversitesi Konferans Salonu\u2019nda Gazeteci-Yazar, TV Programc\u0131s\u0131 Ilgaz G\u00fcrsoy\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde\u00a0 ger\u00e7ekle\u015ftirilen konferansa; Mardin Ticaret ve Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hatip \u00c7elik, Y\u00f6netim Kurulu \u00dcyeleri, Meclis \u00dcyeleri, Turkcell Dijital \u0130\u015f Servisleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Alper \u00d6zkan, DenizBank KOB\u0130 ve Tar\u0131m Bankac\u0131l\u0131\u011f\u0131 Grubu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6cal A\u011far, Paycell \u00dcye \u0130\u015fyeri ve Sat\u0131\u015f Y\u00f6netiminden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Aysa \u00d6zta\u015fk\u0131n Tufan, Logo Yaz\u0131l\u0131m T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ak\u0131n Sertcan, Hepsiburada K\u0131demli Kurumsal \u0130li\u015fkiler M\u00fcd\u00fcr\u00fc Sinem S\u00fcll\u00fc, Mardin\u2019de g\u00f6rev yapan kurum amirleri, \u00e7ok say\u0131da akademisyen ve i\u015f insan\u0131 kat\u0131l\u0131m sa\u011flad\u0131.<\/p>\n

Konferans\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Mardin Ticaret ve Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hatip \u00c7elik, Mardin\u2019de i\u015f d\u00fcnyas\u0131n\u0131n gelece\u011fini \u015fekillendirecek \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn par\u00e7as\u0131 olmak i\u00e7in bir araya geldiklerini vurgulayarak s\u00f6zlerine ba\u015flad\u0131. dijital teknolojilerin \u00fcretimden pazarlamaya, ticaretten finans y\u00f6netimine kadar her alanda KOB\u0130\u2019lere \u00f6nemli rekabet avantajlar\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade eden Hatip \u00c7elik, \u201cDijital d\u00f6n\u00fc\u015f\u00fcm\u00fc sadece \u00e7a\u011f\u0131n bir gereklili\u011fi veya ka\u00e7\u0131n\u0131lmaz bir zorunluluk olarak de\u011fil; Mardin\u2019in ekonomik kaderini de\u011fi\u015ftirecek stratejik bir f\u0131rsat olarak konumluyoruz. Mardin\u2019in binlerce y\u0131ll\u0131k k\u00f6kl\u00fc ticaret k\u00fclt\u00fcr\u00fcn\u00fc ve e\u015fsiz potansiyelini, bug\u00fcn\u00fcn teknolojisiyle harmanlamak zorunday\u0131z. Dijitalle\u015fme, yerel i\u015fletmelerimizin yaln\u0131zca s\u0131n\u0131rlar\u0131 a\u015fmas\u0131n\u0131 sa\u011flamakla kalmayacak; ayn\u0131 zamanda markala\u015fma ve y\u00fcksek katma de\u011ferli \u00fcretim yolunda en g\u00fc\u00e7l\u00fc enstr\u00fcman\u0131m\u0131z olacakt\u0131r. Amac\u0131m\u0131z, Mardin\u2019in bereketli topraklar\u0131ndan ve zengin k\u00fclt\u00fcr\u00fcnden \u00e7\u0131kan de\u011ferleri, dijitalin g\u00fcc\u00fcyle d\u00fcnya pazarlar\u0131n\u0131n merkezine ta\u015f\u0131makt\u0131r\u201d dedi.<\/p>\n

Mardin TSO\u2019nun dijital altyap\u0131s\u0131 yeni teknolojilerle g\u00fc\u00e7lendirilecek <\/strong><\/p>\n

Oda olarak dijital altyap\u0131 yat\u0131r\u0131mlar\u0131na h\u0131z verdiklerini kaydeden Ba\u015fkan \u00c7elik, web sitelerini ve mobil uygulamalar\u0131 devreye ald\u0131klar\u0131n\u0131 s\u00f6yledi. Mardin TSO \u00fcyelerinin pek \u00e7ok i\u015flemini art\u0131k ak\u0131ll\u0131 cihazlar \u00fczerinden h\u0131zl\u0131 ve kolay \u015fekilde ger\u00e7ekle\u015ftirebildi\u011fine dikkat \u00e7eken \u00c7elik, \u015f\u00f6yle konu\u015ftu: \u201cOdam\u0131z\u0131n dijital altyap\u0131s\u0131n\u0131 yapay zek\u00e2 entegrasyonu, kendi oda yaz\u0131l\u0131m\u0131m\u0131z ile geli\u015ftirilmesi ve 100 y\u0131ll\u0131k ar\u015fivimizin dijitalle\u015fmesi i\u00e7in de proje haz\u0131rl\u0131klar\u0131m\u0131z devam ediyor. Ticaret Bakanl\u0131\u011f\u0131m\u0131z\u0131n MERS\u0130S sistemine altyap\u0131m\u0131z\u0131n tam olarak entegre olmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Dijitalle\u015fen bir oda, dijitalle\u015fen i\u015fletmeler demektir. Dijitalle\u015fen i\u015fletmeler ise g\u00fc\u00e7l\u00fc bir ekonomi ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nman\u0131n temelidir.\u201d<\/p>\n

\"\"<\/p>\n

\u201cHedefimiz, KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir bir dijital ekosistem i\u00e7inde b\u00fcy\u00fcmesini sa\u011flamak\u201d<\/strong><\/p>\n

Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan ise her KOB\u0130\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funun kendine \u00f6zg\u00fc oldu\u011funu vurgulayarak bu yolculukta do\u011fru ad\u0131mlar\u0131 atman\u0131n firmalar\u0131n gelece\u011fi i\u00e7in \u00e7ok \u00f6nemli oldu\u011funu kaydetti. Mardin konferans\u0131nda KOB\u0130\u2019lerin kendi i\u015f s\u00fcre\u00e7lerini dijitalle\u015ftirmek ve yeni teknolojileri i\u015flerine entegre etmek i\u00e7in g\u00f6sterdikleri ilgiyi g\u00f6rmekten memnuniyet duyduklar\u0131n\u0131 aktaran Ba\u015far Ceylan, \u201cBiz Ak\u0131ll\u0131 KOB\u0130 olarak, KOB\u0130\u2019lerin bu s\u00fcrecinde rehberlik etmeyi ve onlara somut ara\u00e7lar sunmay\u0131 \u00f6nceli\u011fimiz olarak g\u00f6r\u00fcyoruz. Hedefimiz, her i\u015fletmenin kendi h\u0131z\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc tamamlamas\u0131na destek olmak ve T\u00fcrkiye genelinde KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir bir dijital ekosistem i\u00e7inde b\u00fcy\u00fcmesini sa\u011flamak\u201d diye konu\u015ftu.<\/p>\n

\u201cTekstil sekt\u00f6r\u00fcn\u00fcn gelece\u011fi, markala\u015fma ve e-ticarettedir\u201d<\/strong><\/p>\n

Konferans kapsam\u0131nda d\u00fczenlenen “Yerel Tecr\u00fcbe Paneli”nde konu\u015fan Mardin TSO Y\u00f6netim Kurulu \u00dcyesi ve Akku\u015f Tekstil Genel M\u00fcd\u00fcr\u00fc \u0130brahim Batuk da sanayide dijitalle\u015fmenin soyut bir kavramdan \u00f6te, i\u015fletme verimlili\u011finde nas\u0131l somut bir kar\u015f\u0131l\u0131k buldu\u011funu somut verilerle anlatt\u0131. Akku\u015f Tekstil b\u00fcnyesinde hayata ge\u00e7irdikleri dijital entegrasyon s\u00fcre\u00e7lerine de\u011finen Batuk, tasar\u0131m a\u015famas\u0131ndan hammadde optimizasyonuna, finansal y\u00f6netimden stratejik pazarlamaya kadar her ad\u0131mda y\u00fcksek oranl\u0131 tasarruf ve operasyonel verimlilik elde ettiklerini vurgulad\u0131. Teknolojinin \u00fcr\u00fcn kalitesindeki standartlar\u0131 da yukar\u0131 ta\u015f\u0131d\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Batuk, \u015f\u00f6yle devam etti: \u201cT\u00fcrk tekstil sekt\u00f6r\u00fc, k\u00fcresel ve yerel dinamiklerin etkisiyle kritik bir e\u015fikten, zorlu bir kriz s\u00fcrecinden ge\u00e7iyor. Bu s\u00fcre\u00e7te KOB\u0130\u2019lerimizin varl\u0131klar\u0131n\u0131 koruyup gelece\u011fe g\u00fcvenle bakabilmelerinin tek yolu; geleneksel \u00fcretim modellerinden s\u0131yr\u0131larak katma de\u011ferli butik \u00fcretimlere odaklanmakt\u0131r. Sekt\u00f6rel darbo\u011fazdan \u00e7\u0131k\u0131\u015f\u0131n anahtar\u0131; kendi marka kimli\u011fini in\u015fa etmek, dijitalle\u015fmeyi \u00fcretimin merkezine koymak ve e-ticaret altyap\u0131s\u0131n\u0131 k\u00fcresel standartlara ta\u015f\u0131maktan ge\u00e7iyor. Gelecek, de\u011fi\u015fime diren\u00e7 g\u00f6sterenlerin de\u011fil, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u015f modelinin kalbine yerle\u015ftirenlerin olacakt\u0131r.\u201d<\/p>\n

\"\"<\/p>\n

B\u00fclten<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015fletmeler i\u00e7in bir zorunluluk olarak de\u011fil bir f\u0131rsat olarak g\u00f6r\u00fclmesi gerekti\u011fini vurgulayan Mardin TSO Ba\u015fkan\u0131 Hatip \u00c7elik, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn Mardin\u2019in k\u00f6kl\u00fc ticaret k\u00fclt\u00fcr\u00fcn\u00fc k\u00fcresel pazarlara ta\u015f\u0131yacak en g\u00fc\u00e7l\u00fc ara\u00e7lardan biri oldu\u011funu ifade etti.<\/p>\n","protected":false},"author":1,"featured_media":113061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4,9,30],"tags":[],"class_list":["post-113060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-manset","category-mardin","category-ust-manset"],"_links":{"self":[{"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/posts\/113060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113060"}],"version-history":[{"count":1,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/posts\/113060\/revisions"}],"predecessor-version":[{"id":113064,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/posts\/113060\/revisions\/113064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=\/wp\/v2\/media\/113061"}],"wp:attachment":[{"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mardinhaberyolu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}